A franchise is usually based on a proven business idea, which means that not only has the franchisor shown the product or service to be viable but all the systems required to run the business are already in place. And as most franchises are recognized brand names you will generally find it easier to sell to customers and, in turn, expand your business.

Franchisees also benefit from any new products or services introduced by the franchisor. A franchisee, while self-employed, remains under the umbrella of the franchisor throughout the term of the contract. This is advantageous for the franchisee in terms of marketing and advertising and has led to the widespread use of the industry's adopted slogan: 'In business for yourself but not by yourself.'