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Why Purchase A Sedona Fitness Franchise

Is Sedona® Fitness the right franchise alternative for today’s marketplace? You decide!

The following information and statistics clearly illustrates that the market that Sedona Fitness targets are the fastest growing segments within the fitness industry:
Here’s what we’ve discovered about the fitness industry as a whole, as well as the specific segment we’ve opted to target with our top quality, women's only fitness clubs:


In several surveys taken of women across the U.S. it has been found that 80-90% of women would prefer to workout in a women’s only fitness club if there is one available. There are over 280 million Americans in the U.S. and 52% are women (as of 2000).

Sedona Fitness Target Market

Over 75% of Sedona Fitness members nationwide are 35 years of age or older. The Sedona Fitness upscale environment and our fitness programs are specifically tailored to the fastest growing segment within the fitness industry, the baby boomers 35-54 and individuals over 55. (See statistics below)

  • From 1998–2004, the number of frequent fitness participants aged 55+ zoomed by 33%, compared with a growth rate of 13% for Baby Boomers aged 35–54, and zero growth for the "traditional" fitness participant aged 18–34. These were among the findings of the 18th annual SUPERSTUDY® of Sports Participation, conducted among 14,684 Americans nationwide in January 2005 by American Sports Data, Inc. (ASD).
  • 25% of the nation's 41.3 million health club members are now over 55.
    • The number of health club memberships has tripled since 1990. Forbes Magazine
  • Exercise will become a larger part of preventive care for older adults to help fight osteoporosis, reduce the risk of injury, and maintain independence.
  • Health clubs also recognize that they need to offer programs for pregnant women, the excessively overweight and older people. Nutrition service vendors say baby boomers will demand a greater variety of weight-management products, as they grow older and heavier.
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